Effective Ways to Use the Web for Your Small Business

Using the web for your small business operations has never been more important. In a day and age where there are seemingly endless tools for pushing small businesses forward, the small business owner who neglects to embrace the web risks falling behind the competition.

Fortunately, using the cloud and getting help with web-based projects doesn’t have to be overwhelming. Even if you’re new to it, you can learn how to implement the cloud and bring on others to help you with the more complicated tasks. Here are some tips to get you started.

Have a Developer Improve Your Website

Few things are more essential for your business than creating and maintaining a website that is easy to use and that looks and works great. In fact, 88 percent of consumers are less likely to visit a website again if they have a bad experience. One of the best ways to impress your audience, keep them coming back, and attract new visitors is to hire a CSS developer to boost your site. CSS, which stands for “cascading style sheets,” is a fundamental element behind HTML web pages. They enable you to change style attributes like font, color, layout, navigation badges, and text composition.

When you’re looking to hire CSS developers, know that any candidate you’re considering should have knowledge and experience in web design, graphic design, CSS processors, and web fundamentals. Also, it’s important to clarify the scope of the tasks you need done, as well as the skills necessary for the project. Although you can expect to pay $25 to $150 an hour for freelance CSS development, it’s a worthwhile investment because it can help you to strengthen your customer base and increase sales, ultimately leading to more profits.

Create Video Content

These days, a lot of consumers expect to see videos from companies — whether it’s videos promoting or explaining products and services or entertaining videos that project the company’s personality and brand. Creating engaging video content can allow you to connect with more consumers on a deeper level, help you to clarify what you’re offering, help you to bring in more sales, and even improve your search engine results. The key is to make videos that people will remember; then, they will remember your company.

Hiring a professional videographer and/or video marketer can help you create this type of content. Also, it’s good to find online tools to make your videos better. For example, providing subtitles on your videos will allow those who can’t watch with the sound on, or who have a hearing impairment, to experience the content. If you don’t have any experience with captions, it will probably save you time (and, ultimately, money) to use an online service. One such service is Rev, which provides a quick turnaround. Plus, they offer a 100 percent guarantee on their results, and their subtitles always comply with ADA and FCC regulations.

Store and Share Documents

Lastly, if you’re like most small businesses, you deal with a lot of files — whether they be text, audio, video, or graphics. There are now many user-friendly options available to access, store, and share such files through the cloud. Here are a few examples of services to consider:

Each of these services can improve your operations in a number of ways; the service that works best for you depends largely on what kinds of things you need to use it for.

As a small business owner, it’s important to consider any ways you can use the web to your advantage. Think about bringing on a freelance CSS developer to take your website to the next level, start making effective video content, and use the cloud to work with files. These are just a few examples of the many web-based projects that can boost your business, so be sure to research other ways — and always keep an open mind!

The article above was written by Chelsea Lamb and you can contact her here: chelsea@businesspop.net or Businesspop.net


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